Is Follow Up Boss cheaper than BoomTown?

Yes, by a wide margin for most teams. Follow Up Boss starts at $69 per user per month, or $499 a month for ten users on Pro, with no setup fee or contract. BoomTown does not publish pricing; buyers report platform fees of about $1,000 to $1,500 a month plus a setup fee, and the required ad budget comes on top. BoomTown includes the website and ad management that Follow Up Boss does not, so the fair comparison is Follow Up Boss plus your website and ad costs against BoomTown's bundle.

Can you use Follow Up Boss with BoomTown?

Yes. BoomTown leads can flow into Follow Up Boss through the native integration, and some teams keep BoomTown for the website and ads while running Follow Up Boss as the CRM. You pay for both, and you should disable one system's automated drips so leads are not contacted twice.

Does BoomTown include a CRM?

Yes. BoomTown's CRM is built around the buyer leads its website and ads generate, with routing, texting, calling, and automated follow-up. It is less commonly used as a standalone CRM for leads from other sources, which is where Follow Up Boss is stronger.

Who owns Follow Up Boss and BoomTown?

Zillow Group acquired Follow Up Boss in December 2023. Inside Real Estate, which also owns kvCORE and BoldTrail, acquired BoomTown in 2023. Both products continue to operate under their own names.

Does Follow Up Boss have an IDX website?

No. Follow Up Boss is a CRM only and connects to whichever website or IDX provider you use. BoomTown includes an IDX website as part of its platform.

Which is better for a solo agent?

Follow Up Boss, in most cases. Its Grow plan is $69 a month per user with no contract, while BoomTown is priced and packaged for teams that will fund a monthly ad budget. A solo agent who wants BoomTown-style lead generation usually looks at lower-cost IDX and ads bundles first.

Updated September 22, 2026

Follow Up Boss vs BoomTown (2026): Which Real Estate CRM Fits Your Team?

Follow Up Boss is a $69/user CRM you bring leads to; BoomTown is a $1,000+/mo lead-gen platform with a CRM inside. Pricing, features, and who each fits.

Last updated: September 22, 2026

Jump to the verdict Pricing side by side

Our Verdict

Best for

Choose Follow Up Boss if you already generate leads (Zillow, referrals, your own ads) and want a fast, month-to-month CRM that routes and tracks them.
Choose Follow Up Boss if you want to keep your website and lead sources and swap the CRM without a contract.

Not ideal for

Pick BoomTown instead if you want one vendor to run the ads, the IDX website, and the CRM, and you can commit to a 12-month agreement and an ad budget.
Pick BoomTown instead if you want the option of human ISAs (Success Assurance) working new leads before your agents do.

Follow Up Boss is a CRM; BoomTown is a lead-generation platform that includes a CRM. Teams that already have lead flow usually get more from Follow Up Boss at a fraction of the cost, while teams buying lead volume and a website in one contract are BoomTown's customer. Many teams run both: BoomTown for the site and ads, Follow Up Boss for the follow-up.

Feature Comparison

Feature	Follow Up Boss	BoomTown
Starting price	$69/user/mo (Grow); $499/mo for 10 users (Pro); $1,000/mo for 30 users (Platform)	Not published; buyers report about $1,000 to $1,500+/mo for the platform, before ad spend
Contract term	None; month to month	12-month agreements are standard
IDX website included	No; pairs with your existing website or IDX provider	Yes
Built-in dialer	Add-on ($39/user/mo) on Grow; included on Pro and Platform	Calling and texting inside the CRM and mobile app
Texting (SMS)	Yes; unlimited on Pro and Platform	Yes
Lead routing and ponds	Round-robin, ponds, first-to-claim, and weighted rules	Yes, with routing rules and pond-style distribution
AI assistant	Assists inside the CRM (call summaries, suggested replies); no autonomous follow-up	Basic; Success Assurance uses human ISAs to work leads (add-on)
Team reporting	Team leaderboards and lead-source reporting	Lead-source ROI and accountability dashboards
Integrations	250+, including every major lead source and Zapier	Zapier and common lead sources; smaller marketplace than kvCORE
Support	Phone and email, seven days a week	Assigned onboarding and account management

Pricing

Feature	Follow Up Boss	BoomTown
Starting price	$69/user/mo (Grow); $499/mo for 10 users (Pro); $1,000/mo for 30 users (Platform)	Not published; buyers report about $1,000 to $1,500+/mo for the platform, before ad spend
Setup fee	None	Reported $750 to $1,700 depending on package
Ad spend required	No	Yes; managed Google and Facebook ads on top of the platform fee
Contract	None; month to month	12-month agreements are standard
Free trial	14 days	None
Owner	Zillow Group (acquired December 2023)	Inside Real Estate (acquired 2023)

What each one is

Follow Up Boss is a standalone real estate CRM. It does not build your website or run your ads; it takes leads from wherever you get them (Zillow, Realtor.com, your IDX site, open houses, referrals), routes them to the right agent, and tracks every call, text, and email. Pricing is public and month to month, and it was acquired by Zillow Group in December 2023.

BoomTown is a lead-generation platform. You get an IDX website, managed Google and Facebook advertising, and a CRM built to work the buyer leads that website produces. Pricing is quoted per team, agreements are typically 12 months, and an ad budget sits on top of the platform fee. BoomTown is owned by Inside Real Estate, the company behind kvCORE and BoldTrail.

Choose Follow Up Boss if

You already have lead sources and the problem is follow-up, not volume.
You want to know the price before the sales call: $69 per user on Grow, $499 a month for ten users on Pro.
You want to leave without a penalty. There is no contract and a 14-day free trial.
Your team leader lives in lead routing: ponds, round-robin, first-to-claim, and rules by source or price band.
You want to keep your website provider. Follow Up Boss connects to more than 250 tools, including most IDX platforms.

Choose BoomTown if

You want one vendor for the website, the ads, and the CRM, and one bill for all three.
You are buying buyer-lead volume and have the budget to run ads every month.
You want the option of Success Assurance, where BoomTown's ISAs contact and qualify leads before handing them to an agent.
You are a larger team or brokerage that can absorb a 12-month commitment and a setup fee.

Where they overlap

Both have calling and texting inside the app, automated follow-up plans, lead routing, and a mobile app. Both report on lead sources and agent activity. Neither includes MLS analytics, an automated valuation, or a CMA tool; those come from other software in either case.

Running both

A common setup is BoomTown for the website and paid leads and Follow Up Boss as the CRM of record, with leads flowing from BoomTown into Follow Up Boss through the native integration. That gives a team BoomTown's lead flow with Follow Up Boss's routing and reporting, at the cost of paying for two CRMs. If you go this route, turn off BoomTown's drip campaigns so a lead is not worked from two systems.

Switching between them

Moving from BoomTown to Follow Up Boss is a contact export and import plus rebuilding action plans; the harder part is replacing the website and ad engine, which BoomTown bundled. Moving from Follow Up Boss to BoomTown means accepting the contract and the ad budget in exchange for the bundle. Our CRM migration playbook covers the export, validation, and sequence rebuild in either direction.

How we compared

We used each vendor's published pricing page (Follow Up Boss) or the ranges buyers report where no price is published (BoomTown), each vendor's own feature documentation, and what agents say on review sites and in agent forums, checked in September 2026. Where a fact is contested we say so. Prices are as published or reported in September 2026 and change often; verify at the provider's website before you sign.

Where RealAnalytica fits

Feature	RealAnalytica	Follow Up Boss	BoomTown
AI workforce (six specialist agents)	Yes	No	No
Dual Lead Scoring (buyer + seller)	Yes	Via integrations	Buyer-focused
Pricing (Starting)	Free (Agent Lite); full data platform $40/user/mo (billed annually)	$69/user/mo (Grow); $499/mo for 10 users (Pro); $1,000/mo for 30 users (Platform)	Not published; buyers report about $1,000 to $1,500+/mo for the platform, before ad spend

RealAnalytica is neither a lead-gen bundle nor a plain CRM. It is a CRM with an AI workforce on top: Atlas agents draft the daily follow-up, prospect your database, and prepare CMAs and marketing, and you approve what goes out. Teams that pick Follow Up Boss for the CRM but still want the follow-up done for them, or teams leaving BoomTown who need a website-independent CRM with MLS data built in, are the ones who ask us about it. It is free to start with Agent Lite; see pricing.