Is Wise Agent cheaper than Follow Up Boss?

Yes, for almost everyone. Wise Agent is $49 a month flat (or $42 billed annually) and covers up to five team members. Follow Up Boss is $69 per user on Grow, or $499 a month for ten users on Pro. A five-person team pays about $49 on Wise Agent and about $345 on Follow Up Boss Grow, before Follow Up Boss's calling add-on.

Does Wise Agent have a dialer?

No. Wise Agent supports texting through WiseText credits ($11 a month per 1,000 credits plus an $80 registration fee) but does not include a dialer. Follow Up Boss includes unlimited calling and texting on Pro and Platform, and sells calling as a $39 per user add-on on Grow.

Which is better for a solo agent?

Wise Agent, in most cases. It costs less, includes transaction checklists, and its 24/7 support suits agents without a tech team. A solo agent buying a high volume of internet leads is the exception; Follow Up Boss handles that workflow better.

Which is better for a team?

Follow Up Boss. Routing, ponds, speed-to-lead reporting, and leaderboards are what teams working internet leads need, and Wise Agent's routing is basic. Wise Agent's Enterprise tier exists for larger groups, but its strength is still simplicity rather than lead distribution.

Do either require a contract?

No. Both are month to month with 14-day free trials, and both let you export your contacts if you leave.

Who owns Wise Agent and Follow Up Boss?

Wise Agent is independently owned. Zillow Group acquired Follow Up Boss in December 2023.

Updated September 29, 2026

Wise Agent vs Follow Up Boss (2026): Which Real Estate CRM Should You Choose?

Wise Agent is $49/mo flat for up to five people with 24/7 support; Follow Up Boss is $69/user with the best lead routing. Pricing, features, and who each fits.

Last updated: September 29, 2026

Jump to the verdict Pricing side by side

Our Verdict

Best for

Choose Wise Agent if you are a solo agent or a team of up to five that wants a complete, inexpensive CRM with transaction checklists and 24/7 live support.
Choose Wise Agent if $49 a month flat matters more than advanced routing, and you do not need a dialer.

Not ideal for

Pick Follow Up Boss instead if you run a team that lives on internet leads and needs ponds, round-robin, and speed-to-lead reporting.
Pick Follow Up Boss instead if you want calling and texting inside the CRM without buying credits, and you can pay per user.

Wise Agent and Follow Up Boss are both no-contract CRMs with 14-day trials, and that is where the similarity ends. Wise Agent is a flat $49 a month for up to five people and covers contacts, drips, landing pages, and transaction management, with 24/7 phone support. Follow Up Boss is $69 per user and is built for teams converting internet leads: routing, ponds, calling, texting, and accountability reporting. Solo agents and small teams usually pick Wise Agent; lead-driven teams pick Follow Up Boss.

Feature Comparison

Feature	Wise Agent	Follow Up Boss
Starting price	$49/mo flat ($42/mo billed annually), covers up to 5 team members	$69/user/mo (Grow); $499/mo for 10 users (Pro); $1,000/mo for 30 users (Platform)
Contract term	None; month to month	None; month to month
IDX website included	No; landing pages only	No; pairs with your existing website or IDX provider
Built-in dialer	No	Add-on ($39/user/mo) on Grow; included on Pro and Platform
Texting (SMS)	Add-on: WiseText, $11/mo per 1,000 credits plus an $80 registration fee	Yes; unlimited on Pro and Platform
Lead routing and ponds	Basic	Round-robin, ponds, first-to-claim, and weighted rules
AI assistant	None	Assists inside the CRM (call summaries, suggested replies); no autonomous follow-up
Team reporting	Basic	Team leaderboards and lead-source reporting
Integrations	Zapier, Google, Dotloop, and the major lead sources	250+, including every major lead source and Zapier
Support	24/7 live support by phone	Phone and email, seven days a week

Pricing

Feature	Wise Agent	Follow Up Boss
Starting price	$49/mo flat ($42/mo billed annually), covers up to 5 team members	$69/user/mo (Grow); $499/mo for 10 users (Pro); $1,000/mo for 30 users (Platform)
Pricing model	Flat rate, up to 5 team members; $20/mo per extra 5-pack	Per user on Grow; team bundles on Pro and Platform
Calling and texting	Texting via WiseText credits ($11/mo per 1,000); no dialer	Calling add-on $39/user/mo on Grow; unlimited calling and texting on Pro and Platform
Contract	None; month to month	None; month to month
Free trial	14 days	14 days
Owner	Independent	Zillow Group (acquired December 2023)

What each one is

Wise Agent is a flat-rate real estate CRM that has been around since the early 2000s. For $49 a month (or $42 billed annually) you get contact and lead management, drip campaigns, a landing page, transaction management with checklists, and 24/7 live support, for up to five team members on one account. Texting is a credit-based add-on and there is no built-in dialer. It is independently owned.

Follow Up Boss is the CRM most internet-lead teams use. It is priced per user ($69 on Grow) or as a team bundle ($499 a month for ten users on Pro), and it is built around speed to lead: routing rules, ponds, round-robin, calling and texting in the app, action plans, and leaderboards. Zillow Group acquired it in December 2023.

Choose Wise Agent if

You are a solo agent or a team of up to five and want one predictable bill.
You want transaction management with checklists in the CRM rather than in a separate tool.
You value being able to phone a human at 2 a.m. and reach one.
Your leads come from your sphere and referrals more than from portals, so routing and speed-to-lead matter less.

Choose Follow Up Boss if

You buy or generate internet leads and need them routed to the right agent in seconds.
You want calling and texting inside the CRM with call recording and logging.
You lead a team and need leaderboards, response-time reporting, and accountability.
You connect many lead sources and tools; Follow Up Boss has 250+ integrations.

Where they overlap

Both are month to month with 14-day free trials, both have mobile apps, email drips, and Zapier and lead-source integrations, and both are CRMs only: neither includes an IDX website, MLS analytics, an automated valuation, or a CMA tool.

What reviewers say

Wise Agent reviews consistently praise support and value and criticize an interface that feels older and a mobile app that is thinner than the desktop version. Follow Up Boss reviews praise speed, routing, and integrations and criticize the per-user cost as teams grow and the add-on price for calling on the Grow plan.

Switching between them

Both export contacts to CSV, so the data move is simple. The work is in rebuilding drips as Follow Up Boss action plans (or the reverse) and re-connecting lead sources. Agents moving from Wise Agent to Follow Up Boss most often do it when they join or start a team; the reverse happens when a team dissolves and the per-user bill no longer makes sense. The CRM migration playbook covers export, validation, and sequence rebuilds.

How we compared

Both vendors publish pricing; the numbers here are from their pricing pages as of September 2026, alongside each vendor's feature documentation and agent reviews. Prices are as published or reported in September 2026 and change often; verify at the provider's website before you sign.

Where RealAnalytica fits

Feature	RealAnalytica	Wise Agent	Follow Up Boss
AI workforce (six specialist agents)	Yes	No	No
Dual Lead Scoring (buyer + seller)	Yes	No	Via integrations
Pricing (Starting)	Free (Agent Lite); full data platform $40/user/mo (billed annually)	$49/mo flat ($42/mo billed annually), covers up to 5 team members	$69/user/mo (Grow); $499/mo for 10 users (Pro); $1,000/mo for 30 users (Platform)

Both of these CRMs still leave the follow-up to you. RealAnalytica is a CRM with an AI workforce on top: Atlas agents draft the daily follow-up, prospect your database for likely sellers, and prepare CMAs and listing marketing, and you approve what goes out, with live MLS data underneath. It is free to start with Agent Lite, which puts it in Wise Agent's price range with Follow Up Boss-style automation done for you; see pricing.