Is Real Geeks cheaper than BoomTown?

Yes. Real Geeks publishes $399 a month for two users plus a $500 setup fee, with 6- or 12-month terms. BoomTown does not publish prices; buyers report about $1,000 to $1,500 or more a month plus a setup fee, before the ad budget BoomTown's model requires. The gap narrows if you add Real Geeks' lead packages ($299 to $599 a month each).

Does Real Geeks run ads for you like BoomTown?

Not in the same way. BoomTown manages Google and Facebook campaigns with its own strategists as part of the platform. Real Geeks sells optional lead packages at a fixed monthly price and otherwise leaves ad management to you.

Which has the better CRM?

BoomTown's CRM is deeper for team accountability and routing; Real Geeks' CRM is simpler but includes a dialer and unlimited calling and texting at no extra cost. Teams with ten or more agents tend to prefer BoomTown's reporting; smaller teams rarely miss it.

Does either offer a free trial?

No. Real Geeks has stated it does not offer a free trial, and BoomTown sells through a demo and a 12-month agreement. Real Geeks' shorter 6-month term is the closest thing to a low-commitment option between the two.

Who owns Real Geeks and BoomTown?

Real Geeks is independently owned. BoomTown was acquired by Inside Real Estate, the company behind kvCORE and BoldTrail, in 2023.

Can a solo agent use BoomTown?

BoomTown is packaged and priced for teams that will fund a monthly ad budget, so most solo agents find Real Geeks or a similar bundle a better fit. A solo agent who wants managed ads and ISA support can buy BoomTown, but the cost per closed deal is hard to justify at low volume.

Updated September 24, 2026

Real Geeks vs BoomTown (2026): Which IDX and CRM Bundle Fits Your Team?

Real Geeks is $399/mo with a 6-month term and you run the ads; BoomTown is $1,000+/mo, 12 months, and runs them for you. Pricing, features, and who each fits.

Last updated: September 24, 2026

Jump to the verdict Pricing side by side

Our Verdict

Best for

Choose Real Geeks if you want an IDX website with a CRM, dialer, and unlimited texting for a published $399 a month, and you are willing to run your own ads.
Choose Real Geeks if you are a solo agent or a team of two to ten that wants a shorter term and a smaller setup fee.

Not ideal for

Pick BoomTown instead if you want the ads managed for you, with strategists and the option of human ISAs, and you can fund an ad budget every month.
Pick BoomTown instead if you are a larger team that values accountability dashboards and a dedicated account manager over a lower price.

Real Geeks and BoomTown sell the same shape, an IDX website plus a CRM built for internet buyer leads, at very different prices and service levels. Real Geeks publishes its price ($399 a month plus $500 setup, 6- or 12-month terms) and leaves the advertising to you. BoomTown charges roughly three times as much, requires a 12-month agreement and an ad budget, and manages the ads and, optionally, the first contact with each lead. Budget-conscious teams pick Real Geeks; teams paying for managed volume pick BoomTown.

Feature Comparison

Feature	Real Geeks	BoomTown
Starting price	$399/mo, includes 2 users; extra users $25/mo (users 3 to 10)	Not published; buyers report about $1,000 to $1,500+/mo for the platform, before ad spend
Contract term	6- or 12-month terms	12-month agreements are standard
IDX website included	Yes	Yes
Built-in dialer	Included, unlimited calling	Calling and texting inside the CRM and mobile app
Texting (SMS)	Included, unlimited texting	Yes
Lead routing and ponds	Round-robin and basic rules	Yes, with routing rules and pond-style distribution
AI assistant	Geek AI Text add-on ($49/mo); email and voice announced	Basic; Success Assurance uses human ISAs to work leads (add-on)
Team reporting	Basic CRM reporting	Lead-source ROI and accountability dashboards
Integrations	Limited; Zapier and the major lead sources	Zapier and common lead sources; smaller marketplace than kvCORE
Support	U.S.-based support; slower at peak times according to reviews	Assigned onboarding and account management

Pricing

Feature	Real Geeks	BoomTown
Starting price	$399/mo, includes 2 users; extra users $25/mo (users 3 to 10)	Not published; buyers report about $1,000 to $1,500+/mo for the platform, before ad spend
Setup fee	$500 one time	Reported $750 to $1,700 depending on package
Lead packages	Optional: $299/mo social, $599/mo search or seller packages	Managed ads required; budget set with your strategist
Contract	6- or 12-month terms	12-month agreements are standard
Free trial	None	None
Owner	Independent	Inside Real Estate (acquired 2023)

What each one is

Real Geeks is an IDX website and CRM bundle for agents and small teams. The $399 monthly plan includes the site, the CRM with a dialer and unlimited calling and texting, automated email drips, and two user seats; additional seats are $25 a month. You can add Real Geeks' lead packages or run your own ads. Terms are 6 or 12 months, and there is a $500 setup fee.

BoomTown is a managed lead-generation platform for teams. It bundles an IDX website, Google and Facebook advertising run by BoomTown's strategists, and a CRM built to convert those leads; Success Assurance adds BoomTown ISAs who qualify leads first. Pricing is quoted per team, buyers report $1,000 to $1,500 or more a month before ad spend, and agreements run 12 months. BoomTown is owned by Inside Real Estate.

Choose Real Geeks if

You want to know the total before you call: $399 a month, $500 setup, $25 per extra seat.
You are comfortable running your own Google or Facebook ads, or buying Real Geeks' lead packages when you want volume.
You want the dialer and unlimited texting included rather than as add-ons.
You want a 6-month term rather than a year.

Choose BoomTown if

You want a strategist managing the ads and a dedicated account manager.
You want human ISAs working new leads until they are ready for an agent.
You lead a team large enough that the accountability dashboards and coaching matter more than the price difference.
You can commit to 12 months and a monthly ad budget.

Where they overlap

Both include an IDX website with lead capture, a CRM with drip campaigns and routing, texting, and a mobile app. Both are built around buyer leads from the website. Neither includes MLS analytics beyond IDX, an automated valuation, or a CMA builder. Real Geeks' Estate IQ sends homeowners a monthly home-value email, which is a seller-nurture tool rather than a valuation you would present.

What reviewers say

Real Geeks reviews praise the price and the included calling and texting and criticize dated website templates and slower support at busy times. BoomTown reviews praise lead volume and onboarding and criticize the cost, the difficulty of leaving a 12-month agreement, and buyer-lead quality when ad budgets are small. Both patterns have been stable for years.

Switching between them

Moving between the two means moving the website and the CRM together. Export contacts and notes, rebuild your drips, re-point the domain, and expect a few weeks of lead-form and IDX setup. If you are leaving BoomTown mid-term, check the agreement first. The CRM migration playbook covers the export and validation steps.

How we compared

Real Geeks' pricing is from its public pricing page; BoomTown's is the range buyers and reviewers report because BoomTown does not publish prices. Features come from each vendor's documentation and agent reviews, checked in September 2026. Prices are as published or reported in September 2026 and change often; verify at the provider's website before you sign.

Where RealAnalytica fits

Feature	RealAnalytica	Real Geeks	BoomTown
AI workforce (six specialist agents)	Yes	No	No
Dual Lead Scoring (buyer + seller)	Yes	No	Buyer-focused
Pricing (Starting)	Free (Agent Lite); full data platform $40/user/mo (billed annually)	$399/mo, includes 2 users; extra users $25/mo (users 3 to 10)	Not published; buyers report about $1,000 to $1,500+/mo for the platform, before ad spend

Both of these are buyer-lead bundles. RealAnalytica is aimed at the other half of the business: Atlas agents follow up with your existing leads, find the homeowners in your database most likely to sell, and build the CMA and listing marketing, on a CRM with live MLS data underneath. It is free to start with Agent Lite, with no ad budget or contract; see pricing.