RealAnalytica vs MoxiWorks: Analytics, CRM & Seller Tools Compared

What Is MoxiWorks?

MoxiWorks is a brokerage-focused technology platform that provides an integrated suite of tools for real estate companies. Its product line includes MoxiEngage (CRM), MoxiImpress (marketing automation), MoxiPresent (listing presentations), MoxiInsights (brokerage analytics), and MoxiWebsites (IDX-powered agent and brokerage websites). MoxiWorks primarily serves mid-to-large brokerages and franchise networks, delivering its tools as a bundled platform that brokerages deploy to their agents.

MoxiWorks has strong adoption among established brokerage brands. Its strength lies in providing a consistent technology experience across an entire brokerage, with centralized administration, branding controls, and performance analytics for managing brokers. MoxiWorks has also been incorporating AI capabilities into its CRM tools to help agents with contact engagement and follow-up prioritization.

Because MoxiWorks is brokerage-distributed, individual agents typically access it through their brokerage rather than purchasing it independently. This means the platform's availability and feature set depend on brokerage-level decisions.

What Is RealAnalytica?

RealAnalytica is a data-driven real estate platform built around market analytics, automated valuations, and agent productivity tools. It combines a full CRM with Atlas market analytics, an AVM engine, CMA report generation, and predictive seller tools in a single platform.

Unlike brokerage-distributed platforms, RealAnalytica is accessible to individual agents, teams, and enterprises through transparent per-user pricing. The platform pulls live MLS data to power real-time market statistics, neighborhood analytics, and property valuations. Its predictive seller analytics engine identifies likely sellers in an agent's territory, creating prospecting opportunities driven by data rather than purchased leads.

RealAnalytica's seller portal feature creates branded client dashboards that display market activity, comparable sales, and valuation trends — helping listing agents maintain client confidence and demonstrate ongoing value throughout the listing period.

Feature-by-Feature Comparison

CRM

MoxiEngage is MoxiWorks' CRM offering. It provides contact management, automated follow-up campaigns, neighborhood prospecting tools, and activity tracking. MoxiEngage integrates with the broader MoxiWorks suite, so contacts flow naturally into marketing campaigns via MoxiImpress and listing presentations via MoxiPresent. MoxiWorks has been adding AI-driven features to help agents prioritize contacts and automate engagement.

RealAnalytica's CRM focuses on data-enriched contact management. Because the platform integrates MLS data natively, contacts are enriched with property information, equity estimates, and likelihood-to-sell scores. This data-driven approach helps agents prioritize outreach based on opportunity signals rather than recency alone. Both platforms cover core CRM needs; the differentiation lies in what data powers the CRM.

Analytics and Market Data

MoxiInsights provides brokerage-level analytics — agent performance dashboards, market share tracking, and business intelligence for managing brokers. MoxiPresent includes market data in listing presentations. However, MoxiWorks does not offer an automated valuation engine or agent-facing neighborhood analytics at the depth RealAnalytica provides.

RealAnalytica's Atlas analytics engine delivers neighborhood-level market statistics, absorption rates, pricing trends, inventory analysis, and days-on-market tracking. The AVM engine generates automated valuations with confidence scores for use in listing presentations, pricing discussions, and client consultations. For agents who win business by demonstrating deep market knowledge, RealAnalytica provides tools that MoxiWorks does not replicate.

Marketing

MoxiImpress is a capable marketing automation tool that generates branded flyers, social media content, email campaigns, and print materials using brokerage-approved templates. It ensures brand consistency across an organization and reduces the design burden on individual agents. This is one of MoxiWorks' key strengths.

RealAnalytica's marketing tools focus on data-driven materials: professional CMA reports, market statistics presentations, and seller portal dashboards. While RealAnalytica does not offer the general-purpose design and social media marketing tools that MoxiImpress provides, its data-backed materials can make a strong impression in listing presentations and client consultations.

Seller Tools

MoxiWorks does not offer seller portals or predictive seller analytics. MoxiPresent provides listing presentation capabilities, but these are agent-facing tools for creating presentations rather than client-facing dashboards for ongoing seller communication.

RealAnalytica's seller portal gives listing agents a branded dashboard to share with seller clients, displaying real-time market activity, comparable sales, and valuation trends. The predictive seller analytics engine identifies homeowners with data-indicated likelihood to sell, creating prospecting opportunities. These tools have no direct equivalent in MoxiWorks.

Pricing

MoxiWorks uses custom brokerage-level pricing that is negotiated based on organization size, feature requirements, and deployment scope (verify current pricing at their website). Individual agents do not typically purchase MoxiWorks directly — it is provided through brokerage partnerships.

RealAnalytica's pricing starts at $20 per month (billed annually) with transparent plans for individuals, teams, and enterprises. Month-to-month flexibility means no long-term commitment is required. This accessibility makes RealAnalytica available to agents regardless of whether their brokerage provides a technology platform.

*Competitor pricing shown is based on publicly available information as of March 2026 and may have changed. Visit each provider's website for current pricing.*

Switching Costs and Onboarding

Switching from MoxiWorks to RealAnalytica involves exporting contacts from MoxiEngage via CSV and importing them into RealAnalytica. If your brokerage provides MoxiWorks, check whether you can run both platforms simultaneously during a transition period rather than switching abruptly.

RealAnalytica's onboarding covers MLS credential setup, territory selection, branding configuration, and a guided walkthrough of analytics, CRM, and seller tools. Most agents complete onboarding and run their first CMA within their first session. The transition from a brokerage-managed platform to an agent-controlled platform is typically straightforward for agents comfortable with self-service tools.

Who Should Choose Which

Choose RealAnalytica if: You want deep AVM and CMA capabilities, seller portals, and predictive seller analytics with transparent pricing. You are a solo agent, small team, or enterprise looking for a data-driven platform you can adopt independently. You prioritize market analytics and listing tools over brokerage-wide marketing automation.

Choose MoxiWorks if: Your brokerage provides MoxiWorks as part of its technology stack and you want consistency with your organization's tools. You value the integrated marketing suite (MoxiImpress) and brokerage analytics (MoxiInsights). You need IDX website solutions as part of your platform.

For agents whose brokerages provide MoxiWorks, RealAnalytica can complement the suite by adding AVM, CMA, seller portals, and predictive analytics capabilities that MoxiWorks does not offer natively. Book a demo to see how the platforms can work together.