RealAnalytica vs MoxiWorks: AI Workforce vs Legacy Brokerage Suite

What Is MoxiWorks?

MoxiWorks is a brokerage-focused technology platform that provides an integrated suite of tools for real estate companies. Its product line includes MoxiEngage (CRM), MoxiImpress (marketing automation), MoxiPresent (listing presentations), MoxiInsights (brokerage analytics), and MoxiWebsites (IDX-powered agent and brokerage websites). MoxiWorks primarily serves mid-to-large brokerages and franchise networks, delivering its tools as a bundled platform that brokerages deploy to their agents.

MoxiWorks has strong adoption among established brokerage brands. Its strength lies in providing a consistent technology experience across an entire brokerage, with centralized administration, branding controls, and performance analytics for managing brokers. MoxiWorks has also been incorporating AI capabilities into its CRM tools to help agents with contact engagement and follow-up prioritization.

Because MoxiWorks is brokerage-distributed, individual agents typically access it through their brokerage rather than purchasing it independently. This means the platform's availability and feature set depend on brokerage-level decisions.

What Is RealAnalytica?

RealAnalytica is the AI workforce for real estate: hire specialist Atlas agents that follow up with every lead, win you listings, and take the routine work off your plate across your CRM, MLS, email, marketing, and transactions. The platform those agents work across is a full-featured CRM: a unified contact timeline (email, calendar, calls, eSignature, notes), Smart Lists built from plain English by AI that drive campaigns and sequences from the same list, bulk campaigns from contacts, automated sequences & nurture with Keep-in-Touch reminders, dual lead scoring (buyer + seller), and AI contact import & auto-prospecting. On top of the CRM it adds CMA reports, predictive seller tools, native MLS analytics, built-in marketing, commission tracking & splits (Enterprise), and documents & eSignature, with transparent published pricing, not per-brokerage negotiated contracts.

The Atlas team is six specialists: Ivy (Lead Specialist) surfaces the opportunities, Alex (Listing Specialist) builds the pitch, Ren (Closing Manager) keeps transactions on track, Lucia (Inside Sales Agent) follows up with every lead, Miles (Marketer) produces marketing on demand, and Scout (Client Manager) re-engages past clients. On schedule, they handle recurring work: daily lead follow-up, weekly auto-prospecting, cold leads warmed back up. Every draft waits for your approval before anything goes out.

Unlike brokerage-distributed platforms, RealAnalytica is accessible to individual agents, teams, and enterprises through transparent per-user pricing. The platform pulls live MLS data to power its analytics, AVM engine, and CMA tools, and Atlas agents can run multi-step workflows end to end: from identifying likely sellers to generating a CMA to preparing branded flyers, social media content, and listing presentations.

RealAnalytica's client portal creates branded dashboards that display market activity, comparable sales, and valuation trends. Automated value reports keep seller clients informed throughout the listing period. With everything in one platform, agents operate faster and close more deals without switching between separate tools.

Feature-by-Feature Comparison

CRM

MoxiEngage is MoxiWorks' CRM offering. It provides contact management, automated follow-up campaigns, neighborhood prospecting tools, and activity tracking. MoxiEngage integrates with the broader MoxiWorks suite, so contacts flow naturally into marketing campaigns via MoxiImpress and listing presentations via MoxiPresent. MoxiWorks has been adding AI-driven features to help agents prioritize contacts and automate engagement.

RealAnalytica's CRM enriches contact management with MLS data. Because the platform integrates MLS data natively, contacts are enriched with property information, equity estimates, and likelihood-to-sell scores. This helps agents prioritize outreach based on opportunity signals rather than recency alone, and Atlas agents act on those signals: finding opportunities, reaching out, and following up, with you approving every touch. Both platforms cover core CRM needs; the differentiation lies in what data powers the CRM and who does the work with it.

Analytics and Market Data

MoxiInsights provides brokerage-level analytics: agent performance dashboards, market share tracking, and business intelligence for managing brokers. MoxiPresent includes market data in listing presentations. However, MoxiWorks does not offer an automated valuation engine or agent-facing neighborhood analytics at the depth RealAnalytica provides.

RealAnalytica's Atlas analytics engine delivers neighborhood-level market statistics, absorption rates, pricing trends, inventory analysis, and days-on-market tracking. The AVM engine generates automated valuations with confidence scores for use in listing presentations, pricing discussions, and client consultations. For agents who win business by demonstrating deep market knowledge, RealAnalytica provides tools that MoxiWorks does not replicate.

Marketing

MoxiImpress is a capable marketing automation tool that generates branded flyers, social media content, email campaigns, and print materials using brokerage-approved templates. It ensures brand consistency across an organization and reduces the design burden on individual agents. This is one of MoxiWorks' key strengths.

RealAnalytica's marketing tools focus on materials backed by live MLS data: professional CMA reports, market statistics presentations, and seller portal dashboards. Ask Miles, the Atlas team's Marketer, for a flyer or social post and it comes back on demand for your approval. While RealAnalytica does not offer the general-purpose design and social media marketing tools that MoxiImpress provides, its market-backed materials can make a strong impression in listing presentations and client consultations.

Listing Automation and Seller Tools

MoxiWorks does not offer client portals, automated value reports, or predictive seller analytics. MoxiPresent provides listing presentation capabilities, but these are agent-facing tools for creating presentations rather than client-facing dashboards for ongoing seller communication.

RealAnalytica's listing automation covers the full workflow: the client portal gives listing agents a branded dashboard to share with seller clients, automated value reports keep sellers informed of market changes, and Atlas agents generate branded flyers, social media content, and listing presentations directly from listing data. The predictive seller analytics engine identifies homeowners with a high likelihood to sell. This end-to-end listing workflow has no direct equivalent in MoxiWorks.

Pricing

MoxiWorks uses custom brokerage-level pricing that is negotiated based on organization size, feature requirements, and deployment scope (verify current pricing at their website). Individual agents do not typically purchase MoxiWorks directly. It is provided through brokerage partnerships.

RealAnalytica's pricing starts at $40/user/mo (billed annually), or $50/user month-to-month, with transparent plans for individuals, teams, and enterprises, and every plan includes monthly Atlas credits for your AI workforce. For a 10-agent team, that works out to $4,800/year with the CRM, MLS analytics, CMA, marketing, and the Atlas team all included. This accessibility makes RealAnalytica available to agents regardless of whether their brokerage provides a technology platform.

*Competitor pricing shown is based on publicly available information as of March 2026 and may have changed. Visit each provider's website for current pricing.*

Switching Costs and Onboarding

Switching from MoxiWorks to RealAnalytica involves exporting contacts from MoxiEngage via CSV and importing them into RealAnalytica. If your brokerage provides MoxiWorks, check whether you can run both platforms simultaneously during a transition period rather than switching abruptly.

RealAnalytica's onboarding covers MLS credential setup, territory selection, branding configuration, and a guided walkthrough of analytics, CRM, and seller tools. Most agents complete onboarding and run their first CMA within their first session. The transition from a brokerage-managed platform to an agent-controlled platform is typically straightforward for agents comfortable with self-service tools.

Who Should Choose Which

Choose RealAnalytica if: You want an AI workforce behind your business: specialist Atlas agents handling follow-up, prospecting, and marketing across a full CRM (unified contact timeline, Smart Lists, bulk campaigns, automated sequences, dual lead scoring) plus seller leads, CMA reports, automated value reports, client portals, and documents & eSignature, with transparent pricing. You are a solo agent, small team, or enterprise looking for a platform you can adopt independently. You prioritize a complete CRM and market analytics over brokerage-wide marketing infrastructure.

Choose MoxiWorks if: Your brokerage provides MoxiWorks as part of its technology stack and you want consistency with your organization's tools. You value the integrated marketing suite (MoxiImpress) and brokerage analytics (MoxiInsights). You need IDX website solutions as part of your platform.

For agents whose brokerages provide MoxiWorks, RealAnalytica can complement the suite by adding AVM, CMA, seller portals, and predictive analytics capabilities that MoxiWorks does not offer natively. Book a demo to see how the platforms can work together.